Work

Reimagined the app from the ground up, moving from a fixed landscape layout to a cohort-configurable architecture with an experimentation engine that ran parallel A/B tests without app releases.

Reduced incentive cost from 45% of net gaming revenue by redesigning the loyalty program from upfront entitlement-based rewards to engagement-driven rewards, under a non-negotiable monthly launch deadline.

A first-of-its-kind variable reward mechanic in Indian rummy, inspired by Nir Eyal's Hooked Model. Shipped V1, learned the wrong behavior was being optimized, redesigned around a multi-lever ARPU framework.

Conceptualized and led the product vision for an agentic AI tool that automated the end-to-end LiveOps campaign lifecycle - briefing, content, targeting, scheduling, reporting - for the Marketing team across multiple titles.

Independently piloted, validated, and rolled out AI tools across the product organization for discovery, PRD authoring, and early design. No budget, no headcount, no formal mandate - led entirely outside formal responsibility.

Launched ML-driven personalization for notification timing as a two-way door decision while engagement was declining. Validated quickly, then expanded the framework to frequency, channel, and content.

Owned the vision and roadmap for a centralized experimentation platform with feature flags, A/B testing, and real-time rollouts. Decoupled experimentation from app release schedules across teams.

Led the strategy for an analytics and monitoring platform with automated health and business metric alerting. Cut issue detection from 2 days to 5 minutes.

Overturned a long-standing organizational assumption that the game screen was sacrosanct. Designed a low-cost A/B experiment using existing tooltip infrastructure that delivered a 35% adoption lift.

Diagnosed a customer support spike as a product design flaw, not a messaging issue. Reprioritized the 2.0 roadmap to first introduce campaign sunsetting logic, then redesigned the feature as a tiered progression system.

Owned the integration of CleverTap as a lifecycle marketing platform. Estimated 1 month, expanded to 3 when real-time event-based targeting requirements surfaced. Earned back stakeholder trust by reworking the business case and delivering 2x the original ARPU impact.

A year-long loyalty program revamp with cohort-based targeting. Introduced a predictive sustainer/burnout segmentation to exclude at-risk users from aggressive targeting, raising the bar on ethical growth.

Reframed an internal scoring tool into a live, spectator-friendly broadcast platform for offline rummy tournaments. Proposed a QR-based card tracking system that simplified a problem that was being approached with camera-heavy setups.

Raised a principled disagreement with leadership over Product vs Marketing ownership of GTM execution. After committing fully to the group decision, built a structured GTM checklist embedded into the PRD process that improved launch readiness across the team.

Argued for separating the Platform and Revenue roadmaps so platform investments stopped being deprioritized for short-term revenue gains. Realigned resource allocation company-wide by anchoring every conversation to a shared 'Mission 20X' goal.

When platform issues spiked dramatically, refused to settle for tactical fixes. Loaned engineering resources outside the tech debt charter to solve the underlying themes, driving recurring issues to near zero.

Built a single-source-of-truth project status doc and used AI to generate four distinct stakeholder formats (manager, CPO, business, TPM) from it - significantly reducing PM time spent on reformatting the same information.