Resume
Product builder with 11 years of experience, including 7 years in product. Recent focus is on AI-native product systems for personalization, lifecycle, and growth. Track record of driving measurable revenue and retention outcomes across large-scale B2C products. Actively engaged in independent product consulting for a startup and an NGO.
Senior Product Manager
Overhauled multi-year lifecycle and monetization strategy for a publicly listed US B2C platform, unifying loyalty, communications, and personalization into a coherent end-to-end user journey.
- Redesigned loyalty program reward logic to tie incentives to user actions instead of static tier membership, reducing reward spend by 30% and driving 9% net revenue uplift through higher engagement.
- Identified a Daily Challenges design flaw causing abrupt user progress resets. Reprioritized roadmap to fix root cause over new feature delivery, improving D14 retention by 10% and delivering 5% net revenue uplift.
- Aligned Marketing, Analytics, and Engineering to rebuild lifecycle targeting from batch to real-time, delivering 6% net revenue uplift and uncovering 2 undetected funnel drop-offs.
- Uncovered an unaddressed operational gap in campaign execution and built a 0 to 1 AI-powered lifecycle tool, automating end-to-end campaign creation, targeting, and reporting, reducing execution effort by 50%.
Senior Product Manager
Led platform and growth product strategy for Indian B2C apps with 10M+ users, scaling retention, monetization, and experimentation across all products.
- Anchored app redesign in user research across 100+ players, building a configurable, real-time architecture serving distinct experiences per cohort, improving new user retention by 9% and existing user revenue per user by 3%.
- Established an org-wide experimentation platform from scratch for A/B testing, feature flags, and instant rollouts, removing release cycle bottlenecks across all product teams and cutting app release dependency by 82%.
- Designed a dynamic monetization system targeting each user's specific friction point across frequency, session value, and retention, driving 15% revenue per user uplift for new users and 4% for existing users.
- Defined analytics and monitoring platform strategy enabling visibility across funnels, cohorts, and health metrics, reducing issue detection time from 2 days to 5 minutes and eliminating engineering dependency for data access.
Fellow and Fellow Advisor
Owned program strategy and execution for 1,000+ students and 25+ Fellows, designing solutions, driving adoption, and scaling impact through institutional partnerships.
- Designed and launched Tarabati, a digital learning program for 20+ government teachers, delivering 65% improvement in student learning outcomes.
- Built and scaled 11+ institutional partnerships including Harvard University, Apple, and Cisco to deliver high-impact learning programs at scale.
Business Development Manager
Owned end-to-end market entry and business development for West Africa, building commercial presence from the ground up in an unfamiliar market.
- Led West Africa market entry, identifying opportunities, building go-to-market solutions, and driving $100K in annual revenue in a new market.
- Defined data governance framework and business rules for enterprise reporting systems, improving data quality from 5% to 95%.
MBA
B.Tech
Stanford Product Management Certificate
Sales and Marketing
Games24x7 Business Impact Award
ISB Torch Bearer Award
ISB Merit Scholarship Award
Tech Mahindra Excellence Award
National Level Chess Player
Represented Haryana at 4 National Tournaments. Represented India at 1 International Tournament.
Travelling
Roots across 4 Indian regions and Nigeria. Kept exploring ever since - 15+ countries, 5 continents.
Martial Arts
Trained in Karate - Brown IV belt.
Domain strengths
Engagement and Lifecycle Management, Loyalty and Retention Mechanics, Monetization, Experimentation Platforms, Analytics and Monitoring, LiveOps, Personalization, AI-Enabled Workflows.
Industry exposure
Gaming (India and US), EdTech, BFSI (West Africa).
Tools and craft
A/B testing, cohort analytics, user research, CleverTap, predictive segmentation models, agentic AI for operational workflows.