Experimentation Platform
Owned the vision and roadmap for a centralized experimentation platform with feature flags, A/B testing, and real-time rollouts. Decoupled experimentation from app release schedules across teams.
-82% App release dependency
Concurrent Multi-team A/B tests
Context
Multiple product teams were operationally dependent on app releases to test and roll out changes. This slowed experimentation cycles, created bottlenecks, and limited the volume of simultaneous tests the organization could run. There was no standardized experimentation infrastructure.
Approach
- Owned the vision and roadmap for a centralized experimentation platform with feature flags, A/B tests, and real-time rollouts.
- Enabled multiple teams to run parallel tests without coordinating app release schedules.
- Standardized experimentation practices across the org. Created shared frameworks for test design, metrics, and rollout decisions.
Result
- 82% reduction in app release dependency.
- Enabled multiple concurrent A/B tests across teams - a step-change in organizational experimentation velocity.
- Set the foundation for cohort-level personalization across the app.