Agentic AI-Driven LiveOps Campaign Tool
Led product vision for an agentic AI tool that ran the full LiveOps campaign lifecycle, briefing through reporting, across multiple Skillz titles.
+50% Marketing efficiency
End-to-end Campaign automation
Context
The Marketing team at Skillz managed LiveOps campaigns manually across multiple titles. Campaign creation, scheduling, targeting, and reporting were time-intensive, repetitive, and required heavy coordination between Marketing and Product/Tech. This capped how often campaigns could run and how personalized they could be.
Approach
- Conceptualized an Agentic AI-driven tool to automate the end-to-end campaign lifecycle: briefing, content generation, targeting logic, scheduling, and post-campaign reporting.
- Positioned the tool as a Marketing-facing product with AI as the operational backbone, not a back-end engineering tool.
- Led product vision, requirements definition, and stakeholder alignment across Marketing, Engineering, and Data teams.
Result
- 50% increase in Marketing team efficiency for campaign execution workflows.
- Enabled higher campaign frequency and faster iteration on LiveOps strategies.
- Established a template for embedding agentic AI in operational product surfaces.
Why this mattered
Agentic AI is only useful in operational contexts if a non-technical end user can drive it. Framing this as a Marketing product (not a tech tool) was the central design choice that made adoption real.